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GoGreen Looks Back on 2008, And Set Their Sites on 2009

May 1, 2009

By Ms. Green Quick Fixes

In the spring of last year Go Green Web Directory (GoGreen) President Paula Keif began shopping for resources to construct and furnish an addition to her home. She was surprised that the Internet lacked a directory of green resources in her area, and it gave her a great idea:

A local green business directory could become a statewide resource for consumers looking to build, shop, eat, and live green. It could also become an online community.

By May, GoGreen was born.

In June, Paula and her team, started building the website and interviewing businesses south of Boston. It’s important that those listed and advertise on the directory meet green standards for their type of business.

Circle Furniture, Zip Car, Planet Tran, Hair Consultants Plus, Village Green Landscape, Callahan Construction, Kennedy Carpets, Certified Solar, Alternate Energy, Davis Mechanical and Merry Maids were of the first to get on board with GoGreen, and began advertising on the site. By October, GoGreen launched Boston South directory.

Their work caught the notice of local press. Zip Car introduced GoGreen to their 40,000+ Massachusetts-based member community in its newsletter. Circle Furniture invited GoGreen to participate in their Ellie Fundraiser, and they passed out plantable book marks and Girls Gone Green T-shirts that were a smash hit. The Patriot Ledger noticed their hard work in November and published a feature.

And then in January 2009, because Actions Green Louder than Words, WCVB Ch. 5 featured Paula recycling a Christmas tree on its Going Green Segment! GoGreen’s personal actions this past winter also include participating in a local energy challenge by insulating an attic and procuring solar panels, using energy efficient light bulbs, and installing programmable thermostats.

But GoGreen is just getting started. Goals for 2009 include:

  • Launching new areas of the directory, including Metro Boston, Cape Cod and The Islands, and Boston North
  • Developing independent editorial content that will share knowledge with GoGreen visitors
  • Creating an online community for site visitors committed to going green
  • Moving ahead with personal achievements like installing rain barrel systems and improving energy usage at home and at work

So, spread the word that Actions Green Louder than Words. As GoGreen continues to grow, the directory lists all types of environmentally friendly businesses, products and services—from hair salons and consignment shops to cleaning services, farms, auto detailers, and more.

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